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Saturday's Wall Street Journal covers a classic American success story.
"Eric Nakagawa was between jobs last January when he came across a funny picture while surfing the Web: a high-strung cat with an open maw making a garbled request for a cheeseburger."
Look at this impressive traffic growth:
"Nearly nine months after launching icanhascheezburger.com, Mr. Nakagawa's site receives around 200,000 unique visitors and a half-million page views each day"
What's it all about? LOL ("laughing out loud") + cats = LOLcats.
"There's not much to it: Take a digital photo -- often one of household pets, particularly cats -- and purposefully place misspelled text on top."
Here's a roundup of blog reactions:
Tech blogger Anil Dash weighs in (and gets credit for funniest title) The LOL Street Journal:
"thanks to my most recent appearance in the Wall Street Journal, I am sorely tempted to put “occasional lolcat critic” on my sidebar. Whatcha think?"
Derek Powazek ("a thinker, designer, and writer in San Francisco") wants in on the action:
"I’m totally putting “occasional lolcat critic” on my business cards."
William Lozito of NameWire considers an interesting question:
"Will L33t, LoLcats Be the Next Company and Brand Naming Trends?"
(L33t = "leet" = "elite")
Mobile blogger Russell Beattie is "browsing the latest and giggling like a moron."
Susan A. Kitchens of 2020 Hindsight thinks this means the fad has peaked: In UR WSJ Peaking ur Fad.
Jeff Kopp of In Back of Beyond asks
"A waste of time? You be the judge."
Author: Aaron Rutkoff
Publication: The Wall Street Journal Online, WSJ.com
Column: Time Waster
Length: 1,048 words
Date: August 25, 2007
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