Posted by Scott on August 31, 2007 at 7 a.m.

The misadventures of those in the entertainment industry are chronicled by 4 blogs in the Technorati 100. TMZ was founded 2 years ago by Harvey Levin. Unlike most of the top blogs, it started life in a big company -- and individual posts are credited to "TMZ Staff" rather than individual writers. A TV show is in the works.

"Perez Hilton" (Mario Armando Lavandeira Jr.) mingles with the stars he covers, and also has a TV show in the works. One of many attention getters: an "easily digestible style of scrawling crude commentary on celebrity pictures". (source)

The Superficial is written by, er, they don't say. Following in TMZ's footsteps perhaps?

Go Fug Yourself is written by Heather and Jessica.

TMZ.com

(http://www.tmz.com/)

#10 on the Technorati 100 *

Entertainment > Celebrity Gossip

TMZ- a joint venture between Telepictures Productions and AOL- has enjoyed a meteoric rise to prominence by breaking the biggest stories in entertainment.

PerezHilton.com

(http://perezhilton.com/)

Celebrity Juice, Not from Concentrate

#17 on the Technorati 100 *

Entertainment > Celebrity Gossip

Hollywood's Most-Hated Web Site!

(Juicy celebrity rumors and Hollywood gossip blog from Perez Hilton, Queen of All Media)

The Superficial

(http://thesuperficial.com/)

Because You're Ugly

#45 on the Technorati 100 *

Entertainment > Celebrity Gossip

The Superficial is a brutally honest look at society and its obsession with the superficial. It is not satire. It is not social commentary. It is the voice of our society at its worst. It is first impressions without sense of social obligation. It is the truth of our generation. It is ugly racism. It is jealousy. It is honest.

Just kidding. Our goal is to make fun of as many people as possible.

Go Fug Yourself

(http://gofugyourself.typepad.com/)

fugly is the new pretty

#61 on the Technorati 100 *

Entertainment > Celebrity Gossip

Go Fug Yourself attracts ... smart, savvy, and snarky readers ... people who not only enjoy leafing through Hollywood-centric publications and fashion-related media, but who do so with a critical eye and a keen sense of the absurd.

* as of August 1, 2007

If anyone wants to look back to see the moment that blogs went mainstream, they could check when these online tabloids first hit the Technorati 100.

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