Alexa vs. Technorati: charting the top business blogs

Over the next few weeks, we will be comparing Technorati 100 rank to Alexa three-month rank for the blogs in the Technorati 100. Essentially, Technorati tracks links and Alexa tracks traffic. To help show the relationship, we are creating interactive chart pages to accompany each blog post. The chart pages include live rollovers describing each point in the chart and a summary table.

For instance, the live chart for this post is available for you to explore.

Business and Finance blogs show a fairly linear relationship when comparing Alexa and Technorati 100 ranks.

Why does Creating Passionate Users receive relatively less traffic (according to Alexa) than links (acccording to Technorati)? Perhaps the posts spark linkage or off-shoot posts but don't drive traffic back to the original?

ShoeMoney is in the opposite situation: why does it have so much traffic but relatively fewer links? The blog describes itself as a "diary", so it's possible that users read the blog, but aren't inspired to write their own posts or link; they just enjoy reading what Jeremy Schoemaker has to say.

Are there any other reasons for these outliers? Take a look at the full chart to draw your own conclusions.

And let us know how you like the charts!