Posted by Scott on October 23, 2007 at 5:51 p.m.

Link to VentureBeat adds details to the Facebook traffic controversy

Yesterday Matt Marshall of VentureBeat published a great followup on the supposed dip in Facebook traffic. Read the post for lots of details on comScore, Hitwise, Compete and Quantcast.

Takeaway point: Web measurement is difficult, even when the stakes are high and there's a large investment of time and effort.

0 comments, 0 trackbacks (URL)

Related Posts:
   1. VentureBeat blog raises money, hires veteran reporter
   2. AOL-owned blogs have impressive year-over-year growth
   3. Traffic measurement #3: the NYT on site publishers vs. ComScore and Nielsen/NetRatings
   4. Traffic measurement #2: why comScore got Facebook wrong, i.e. take all of their data with a grain of salt

Add Comment

VentureBeat adds details to the Facebook traffic controversy