On trade shows, post titles, and our first 15 minutes of blog fame

One of the great things about trade shows is getting a chance to chat with people informally. i Marshall Kirkpatrick* and I ended up at the same table Weds. night. I'm enthusiastic about where we're going, and enjoy sharing with someone who really "gets" blogging. In the "old media" days, I might have treated every such encounter as a pitch and therefore stuck to talking points. But I prefer the more authentic world of blogs, and just treated it as a conversation with an interesting guy.

* Shame on us for not including Marshall's personal blog in his profile. But, hey, that's why the profile pages include comment forms.

Though it's worth pointing out that the old way had some advantages too.

I thought Marshall's post at Read/WriteWeb was great, but the title threw some people off:

Blogcosm Challenges Technorati, Techmeme to Parse the Blogosphere

Er, challenging Technorati and Techmeme (a reader might think). These Blogcosm guys must be crazy.

But Blogcosm is neither a search engine nor a "meme tracker". We're not a new challenge for Techmeme -- I think people may have read a bit too much between the lines.

Initially I thought the title was just intentionally provocative. That may play a role, but perhaps the key word is actually "parse". Our approach to analyzing blogs is different than anything we've seen. (There's no shortage of interesting software opportunities; I've never been one to create "me too" products or sites.) Because we tackle fewer blogs, we can afford to provide more information about each.

Marshall's post hit Techmeme -- our first bit of blog fame. Fame is fleeting.... That's ok, we're hard at work on gathering and organizing more data, and presenting it in ways that we think people will find useful. We've only just begun.

(Do follow the links above. I appreciate the various feedback and attempted to clarify a few things as appropriate.)

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