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December 2007
The earlier report has been confirmed by Blognation's founder, Sam Sethi: I have announced internally that I am stepping down from blognation and that the company will be put up for auction How does he address the public criticism? Yesterday I estimated* that Blognation's current traffic might yield $2,076 per month in advertising revenue. Factor in reasonable growth estimates plus the value of the domain name (if that's included), then subtract out actual and potential liabilities. The net: it's a tough call. It's usually possible to structure a deal to purchase assets without liabilities. However, that would almost certainly be a huge mistake here. If a purchaser doesn't pay what is owed to writers (and perhaps developers), they will start off with a very poor reputation in the blogosphere. (* Traffic is based on their published data; revenue is based on my CPM estimate.) Update: After reading a few other reactions, I realized that I skimmed Sethi's post too quickly. Here's his defense for lying: From that point on (yet with hindsight I deeply regret) I decided to keep up the pretense that blognation had closed funding to put Arrington off the scent and to prevent him publishing, in order to buy just enough time to raise new funding. How lame. Attention startups: a new angel investor is on the loose. And he has a blog: What is left?. VentureBeat has the details: Chris Sacca, the head of special initiatives at Google who led Google’s efforts to open up the wireless spectrum to more competition, is leaving Google to invest in early-stage technology companies. Only 4 posts this year, but the archives go back to January 2004. More recently, you can follow him on Twitter. |
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