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March 2008
When Michael Arrington speaks, tech bloggers listen. Today, mixed into a post on other bloggers raising money, he revealed his view of the elephant that is the blogosphere. I rarely quote such a long passage, but I made an exception here since it's part of a longer post that has a different focus. And writing good content is only half the battle. You have to figure out the complex, dynamic web of politics between bloggers and mainstream media before you post to know where to get support. And you’ll need support in the form of links from other prominent bloggers. An early push can take a post and make it a headline on TechMeme, which leads to page views and notice by sponsors. But since blogging is almost by definition a conversation between bloggers, fights tend to break out over emotional issues. Cliques develop. Can you count on them to support you down the road? Wow. That's certainly not my view of the blogosphere. (In case it matters: yes, Blogcosm is still new, but I've been reading blogs since more or less the beginning.) I have 2 explanations:
How much does each contribute? That's impossible to know. Some context: One frequent criticism of Arrington: he posts rumors without fact checking. Today's post is a case in point. Rafat Ali of paidContent.org calls him out: Mike, Despite your apparent cold war with us, all it would have taken you to get the facts is drop me an e-mail. Instead, you got it wrong on all counts:: TechCrunch reports that our company is looking to raise $2 million to $3 million and that we are also considering selling the company. I can’t say this clearly enough: he is wrong on ALL counts. For bloggers in fields other than tech: who is this Arrington guy anyway? Answer: he rocketed TechCrunch to the top of the tech blogosphere with obsessive coverage of Web 2.0 startups. The blog currently sits at #2 on Technorati's list of top blogs (by unique incoming links over the past 6 months). Yesterday, Greg Gershman of Blogdigger announced that the company had been acquired by Odeo. He's joining as VP of Search and Engineering: Basically, I'm doing what I did here, only I don't have to pay bills. ;) Richard MacManus of ReadWriteWeb has more from Gershman: [As] the blog search space grew more crowded, we tried a few different approaches to keep Blogdigger relevant. One was to expand into various other blog search applications, such as media search and local search. Media search really had the most traction, due to some of the search partnerships we had with sites like Webjay and Ourmedia. (Read the whole thing.) Stan Schroeder posts that Mashable will have Gershman on a podcast interview later this week. Duncan Riley of TechCrunch gives some background on the acquiring company: For the new Odeo (formerly SonicMountain) this is their second acquisition in just over 6 months, having acquired FireAnt in September. Odeo posted a note to their blog: Greg has been working with us as a consultant during the design and development phase of Odeo's new website and we are excited to have Blogdigger's technology powering Odeo's search and content aggregation engine. So, what does this mean for blog search in general? Here's some Alexa data:
Despite that people continue to be unsatisfied with Technorati, and have mixed views of Google Blogsearch, none of the alternatives have attracted a large audience. Conclusion: it's actually harder than it looks! I doubt this acquisition will help with blog search; the focus is clearly on audio and video. In any case, congrats to Greg Gershman. |
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