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March 2008
Earlier today, Douglas A. McIntyre of 24/7 Wall St. posted his list of The Twenty-Five Most Valuable Blogs. Some of his analysis is worthwhile, but the list is flawed. Mac Rumors as #2? Crazy. Drudge Report? I can understand that clueless old-media types may call it a blog, but surely most bloggers agree that it's not. BuddyTV? Not a blog. TravelPod? At best a blog host, but that opens up other candidates that probably weren't considered. Even ignoring the sites that aren't blogs, I doubt that half of McIntyre's list would make the "most valuable" cut if someone took the time to do a more thorough analysis. Other reactions: David Galbraith offers 6 reasons why the list ain't worth a dime. (I don't want to quote his whole post; go read it!) Mark Evans questioned how much of the valuation is tied to the founders ... though I side with his skeptical commenters. Commenter Alphanaliste offered some insight on Silicon Alley Insider's post: Valuations are nonsense unless they are based on what a plausible buyer or (ideally) buyers would pay. ... I'm not being sarcastic; I'm really interested. ... If someone can propose some names, I'm buying it. Until then, this is just a blogger proposing that blogs (including his) are worth more money than anyone has every shown. With my usual caveat that I take all data sources with hefty doses of skepticism, I've included some numbers below.
(* McIntyre rightly discusses the entire Gawker network; I took a shortcut and just included their highest traffic blog (Gizmodo) below.)
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