March 2008
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24/7 Wall Street's list of 25 "most valuable" blogs is flawed

Link to 24/7 Wall Street's list of 25

Earlier today, Douglas A. McIntyre of 24/7 Wall St. posted his list of The Twenty-Five Most Valuable Blogs. Some of his analysis is worthwhile, but the list is flawed. Mac Rumors as #2? Crazy. Drudge Report? I can understand that clueless old-media types may call it a blog, but surely most bloggers agree that it's not. BuddyTV? Not a blog. TravelPod? At best a blog host, but that opens up other candidates that probably weren't considered.

Even ignoring the sites that aren't blogs, I doubt that half of McIntyre's list would make the "most valuable" cut if someone took the time to do a more thorough analysis.

Other reactions:

David Galbraith offers 6 reasons why the list ain't worth a dime. (I don't want to quote his whole post; go read it!)

Mark Evans questioned how much of the valuation is tied to the founders ... though I side with his skeptical commenters.

Commenter Alphanaliste offered some insight on Silicon Alley Insider's post:

Valuations are nonsense unless they are based on what a plausible buyer or (ideally) buyers would pay. ... I'm not being sarcastic; I'm really interested. ... If someone can propose some names, I'm buying it. Until then, this is just a blogger proposing that blogs (including his) are worth more money than anyone has every shown.

With my usual caveat that I take all data sources with hefty doses of skepticism, I've included some numbers below.

(* McIntyre rightly discusses the entire Gawker network; I took a shortcut and just included their highest traffic blog (Gizmodo) below.)

#BlogT RankAlexaPrimary Category
1Gizmodo *3972Gadgets
2Mac Rumors1269,227Apple
3The Huffington Post41,958Liberal
4PerezHilton.com14748Celebrity Gossip
5TechCrunch41,121Web News
6?Ars Technica72,180Tech News
7?Seeking Alpha2457,399Investing
8?DRUDGE REPORT3971,231Politics
9Mashable92,587Web News
10GigaOM3612,644Web News
11Boing Boing54,306Esoterica
12Silicon Alley Insider14513,216Tech Business
13Read/Write Web146,334Web News
14Paid Content43723,529Media News
15Search Engine Land3834,783Search
16Smashing Magazine163,142Web Design
17Dlisted1404,224Celebrity Gossip
18Daily Blog Tips20514,302Blogging
19Techdirt20225,462Tech News
20Neatorama449,872Esoterica
21xBuddyTV1254,674TV
22The Superficial1292,515Celebrity Gossip
23Talking Points Memo5818,604Liberal
24xTravelPod12810,411Travel
2524/7 Wall St5,61587,612Investing
Legend
Blogcosm profile of this blog
Link directly to the blog
?Arguably not a blog (what do you think?)
xNot a blog (at least not by our definition)
Technorati Rank as of March 1, 2008
Alexa three-month data as of March 23, 2008

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