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Hot off the press from AOL corporate: (emphasis added)
New York – April 10, 2008 – AOL today announced the launch of the AOL Technology Network, which includes Engadget, Switched, TUAW (The Unofficial Apple Weblog), DownloadSquad, Engadget Mobile and Engadget HD. This will be the second largest technology news and information publisher online.*
Publisher? It's just a made-up name for a bunch of blogs that AOL already owns, plus another site (Switched) that has some undetermined mix of content pulled from the others. Why bother? The answer is in the press release's footnote:
* comScore Media Metrix, February 2008
The AOL ad sales staff can now brag about their #2 comScore rank, and spare simple-minded ad buyers the trouble of understanding what they're actually buying.
Am I being too cynical?
“One of our top priorities at Platform-A is to make it easier for advertisers to leverage the power of digital media, and the AOL Technology Network helps us achieve this goal," said Lynda Clarizio, President, Platform-A. “Combining these great technology information sites into one network lets us offer marketers the ability to more easily buy across these sites and reach some of the savviest and most engaged consumers online.”
We report, you decide.
Oh, and Engadget gets a new look.
I couldn't find much about the history of Switched.com (e.g. not much on archive.org). David Kaplan of paidContent.org has this tidbit:
In fact, Switched was previously part of AOL News.
Here are some numbers. These sites are in:
| # | Blog | T Rank | Alexa | Primary Category | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 |  | Engadget | 4 | 801 | Gadgets |  |
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| 2 | | The Unofficial Apple Weblog (TUAW) | 39 | 7,405 | Apple | |
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| 3 | | Download Squad | 83 | 7,926 | Web News | |
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| 4 |  | Engadget Mobile | 538 | 10,905 | Mobile | |
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| 5 | | Engadget HD | 1,138 | 19,592 | HDTV | |
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| 6 | | Switched | 2,031 | 25,850 | Gadgets | |
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| Legend | ||||||||||||||
| Blogcosm profile of this blog | |||||||||||||
| Link directly to the blog | |||||||||||||
The international blogs aren't mentioned in the press release, but are linked in the headers (except at DownloadSquad and TUAW):
| # | Blog | T Rank | Alexa | |||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | - | Engadget Japanese | 481 | 21,219 | ||||||
| 2 | - | Engadget (Traditional Chinese) | 8,703 | 20,901 | ||||||
| 3 | - | Engadget Spanish | 100,045 | -- | ||||||
| 4 | - | Engadget (Simplified Chinese) | -- | 32,222 | ||||||
| Legend | ||||||||||
| - | We don't track non-English blogs | |||||||||
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