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Erick Schonfeld has the story both at TechCrunch and syndicated on WashingtonPost.com.
Some details:
- Sony Pictures Television will handle distribution and ad sales.
- Rocketboom gets "a seven-figure guarantee plus share of the revenues."
- Rocketboom will be distributed on Sony's Crackle video site plus the PS3, PSP, and Bravia I-Link TV.
And a key quote:
Rocketboom founder Andrew Baron says he went with Sony because of Sony's distribution strengths and the deal allows him to maintain control of the business. (Whereas selling the business to another media buyer, such as WallStrip did to CBS a year ago for $5 million, would have required him to give up his baby).
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