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Blognation network in turmoil; what traffic and revenue is at stake?

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The Blognation network is in turmoil, with controversial founder Sam Sethi accused of various misdeeds which seem to be documented in some detail. There's an unconfirmed report from Debi Jones (who is owed money by Blognation) that Sethi has stepped down. (In the comments, Jones says the information is from "a Skype chat with the rest of Blognation’s current and previous staff".)

What traffic and potential revenue is at stake?

Adding up the numbers (below) from Blognation's ad page yields 692,974 impressions (page views?) per month. At a modest $3 RPM (not great, but also not always achievable for general blogging) that's a potential $2,076 (US dollars) per month. (RPM = revenue per thousand impressions, e.g. one ad at $3 CPM, two at $1.50 each, etc.) Of course that's just a static analysis; the potential upside depends on growth.

I've included Alexa's estimate of where people go by subdomain. The Alexa toolbar is probably used more in the US than elsewhere, so the skew vs. Blognation's numbers isn't surprising.

Alexa Impressions Clicks
USA 12% 195,801 218
Germany 16% 146,078 214
Global 15% 138,132 351
 Company Index 7% 121,795 29
United Kingdom 10% 39,274 34
Belgium 5% 28,375 120
Ireland 14,142 38
Italy 2% 9,377 21

Canada 8%
Russia 5%
China 3%
France 3%
India 3%
Japan 3%
Australia 1%

Updates 1%
Jobs 1%
other 2%

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