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Most of the blogs in our Shopping category on the Technorati 100 seem to fit a pattern. The chart shows one of the cleaner sets for blogs we've seen in comparing Alexa three-month rank to Technorati 100 rank.
Three blogs stand out as outliers: TechEBlog, Mac Rumors, and Autoblog. What might explain Autoblog's relatively higher traffic? Perhaps people aren't as inclined to link as they are to visit?
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The apparent outliers in the chart for Society, Culture and Recreation blogs shows some agreement amongst highly trafficked blogs.
PostSecret, dooce, and Overheard in New York do relatively better with links than traffic. Like others, perhaps these blogs have a core set of readers that are big linkers?
Can you explain any of the other points on this chart?
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The 13 Entertainment blogs on the Technorati 100 offer an interesting study. The chart for this category shows little pattern overall, but amongst the subgroups, some patterns emerge.
Celebrity blogs are some of the most highly trafficked blogs on the Technorati 100. TMZ.com has the links to go with its traffic. The Superficial has almost as much traffic, but falls to almost 50th in links. Perhaps it's a 'winner take all' situation with Entertainment blogs, with all of the links going to TMZ?
Cute Overload shows a large number of links, but comparatively less traffic. I CAN HAS CHEEZBURGER is ranked highly for traffic and links. What might explain these differences?
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The 10 Non-English blogs on the Technorati 100 show the most curious traffic/link relationship of any category. Take a look at the live chart.
The high traffic received by blogs like OCTPOB, and, well, every Non-English blog on the Technorati 100 seems to indicate something. Perhaps readers of these blogs are more likely to have the Alexa toolbar installed?
Maybe blogs are more popular in Asian countries (where many of these blogs are)? Or maybe these ten sites are just a very small view into a highly trafficked non-English speaking internet world?
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Compared to the conservative blogs in the Technorati 100, the liberal political blogs show slightly more agreement in their chart.
Talking Points Memo and Think Progress both show less traffic than links. Maybe they have a solid core of regulars that link, but don't draw a large number of unique visitors?
Crooks and Liars gets comparatively more traffic. Why might this be?
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The seven conservative political blogs in the Technorati 100 are all over the place.
What gives HughHewitt.com and The Corner so much traffic, but relatively fewer links?
Why does the Power Line blog get so many links?
Can you explain any of the other points in this chart?
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The datapoints in the chart comparing miscellaneous news and politics blogs show little pattern.
Jihad Watch gets a lot of links, but relatively little traffic.
The Blotter, on the other hand, gets loads of traffic. It's #47 on Alexa. What might explain this high volume of traffic?
What about Metafilter and Instapundit?
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The chart for Miscellaneous Web blogs shows a number of outliers.
Search Engine Land and Matt Cutts deal with SEO and SEM. Perhaps they apply their own advice to their blogs? They get more traffic than other blogs with similar Technorati rankings.
Interestingly, Pronet Advertising, a blog from an SEO firm is in the opposite situation. They do well on links for the relatively low amount of traffic received.
What makes Scobleizer and the Official Google Blog outliers? Is there any other information you can add to help explain the chart?
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Like Business and Finance, this group of Computer and Internet blogs shows a fairly linear relationship between Technorati 100 rank and Alexa three-month rank, with a few notable outliers.
Two Wordpress-related blogs, Kubrick at Binary Bonsai, and Wordpress > Blog, stray a bit. Why?
Perhaps Wordpress > Blog gets more credit for traffic on Alexa than it should?
Perhaps the fact that Kubrick at Binary Bonsai is not really a blog has something to do with its poor showing at Alexa?
Looking at the full chart, can you help explain any other anomalies?
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Over the next few weeks, we will be comparing Technorati 100 rank to Alexa three-month rank for the blogs in the Technorati 100. Essentially, Technorati tracks links and Alexa tracks traffic. To help show the relationship, we are creating interactive chart pages to accompany each blog post. The chart pages include live rollovers describing each point in the chart and a summary table.
For instance, the live chart for this post is available for you to explore.
Business and Finance blogs show a fairly linear relationship when comparing Alexa and Technorati 100 ranks.
Why does Creating Passionate Users receive relatively less traffic (according to Alexa) than links (acccording to Technorati)? Perhaps the posts spark linkage or off-shoot posts but don't drive traffic back to the original?
ShoeMoney is in the opposite situation: why does it have so much traffic but relatively fewer links? The blog describes itself as a "diary", so it's possible that users read the blog, but aren't inspired to write their own posts or link; they just enjoy reading what Jeremy Schoemaker has to say.
Are there any other reasons for these outliers? Take a look at the full chart to draw your own conclusions.
And let us know how you like the charts!
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